The current owner of BMW Melbourne is Autosports Group Ltd, a company based in Victoria, Australia. The group purchased the dealership from BMW Australia in 2009. The group also owns a number of other dealerships, including Audi, Volkswagen, and Porsche.

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The Autosports Group is a family-owned and operated business. The company was founded by John Hughes, who started out selling Volkswagen Beetles from his Melbourne home in 1974. Hughes later expanded the business to include other brands, such as Audi and BMW.

The group has come a long way since its humble beginnings. It now employs more than 300 people and has offices in four states.

BMW Melbourne itself is located at the western end of Sydney Road in Coburg, Victoria. It was founded by Clive Hassel OBE, who entered into partnership with BMW’s Australian distributors to open the dealership in May 1970. He remained managing director of BMW Melbourne until 1979.

What has Autosports Group Ltd improved since it took over BMW Melbourne?

The group has made a number of improvements since it took over BMW Melbourne, including the introduction of a new showroom and workshop. It has also invested in new technology and equipment, which has helped to improve customer service.

The group is committed to providing a high level of customer service and support. It employs a team of highly qualified technicians and has a comprehensive range of spare parts and accessories on offer.

What challenges does Autosports Group Ltd face in running BMW Melbourne?

A significant challenge that the group faces is meeting the demand for spare parts. BMW’s vehicles are considered to be relatively rare, especially outside of major cities. The shortage of available parts has also been exacerbated by the age of some models and price increases from suppliers.

The future looks bright for Autosports Group Ltd as it continues to provide high-quality service and support to BMW Melbourne customers. The group has a strong commitment to customer satisfaction and is well placed to capitalize on the increasing demand for BMW vehicles in Australia.